Core Messaging Project
For this project we took Vi's main video tool "The Overview" and produced it in 7 languages, in a relatively short time frame. The project consisted of 3 parts, each was hosted by Vi leaders, market specific leaders, actors, over dubbing or a combination. We also integrated language specific
User Generated Content, custom graphics and other elements to insure that every version felt local to that market. The team managed the intake, selection and integration of 100's of UGC clips for each language and updated them quarterly.
The Overview was built as a modular project to allow for customization, market legalization and quick updates of individual segments. The easily changeable format enabled the project to best serve each specific market.
Modularizing The Overview also helped to control costs and minimize the time it took to localize. The final project was distributed on web, mobile, download and DVD.