Product Introduction

LyfeStart a relatively new direct selling organization, approached us to create a series of videos introducing their new product kits. They gave us 7 days to deliver the project.

Plus all of the segments had to be delivered in English, American Spanish and Mexican Spanish. To help deliver on time, all segments were built so that once one language was approved they could efficiently be translated to the other languages within a day,

Additional pressures were created as this was our first project for this client, all graphic elements had to be created, branding requirements had to clarified and the voice of the company had to be established. All this before we could start the spots.